5 Steps for Social Listening on a Deadline
Working on deadline. We’ve all been there. Pulling together a campaign report for a meeting... this afternoon. The opportunity to win an exciting new account, and the pitch is in 4 days. Your boss...
View ArticleMeet the Crimson Hexagon Team
Here's an inside look at life at Crimson Hexagon: "@crimsonhexagon - smart serious people constantly searching for answers." Becca Lewis leads a team of product analysis as part of the Crimson Hexagon...
View ArticleCapitalize on Seasonal Trends to Boost Engagement
Transforming Brands With Organic Content and Increased “Viral” Presence As the leaves begin to fall and the temperature slowly drops, consumers have begun the search for products that will ease their...
View ArticleMeet the Crimson Team
Here's another inside look at life at Crimson Hexagon: "A pretty amazing group of people who are knowledgeable about an incredibly wide range of human endeavour and exposed to it every day." As a...
View ArticleA New Office in South Bank for Crimson’s Growing EMEA Team
image courtesy of WeWork Businesses are changing the way they do business. They are also changing how businesses look, from the inside of the office, outward. As members of a relatively new business...
View Article#DigiRev14: Join the Digital Marketing Revolution!
As marketers who work with brands on a daily basis, we’re tired of the same old marketing presentations, statistics, and buzzwords – so we decided to do something about that. DigiRevCon, short for...
View ArticleAgency Life Cycle: Creating Content That Matters
In the agency campaign lifecycle so far, we have learned how to research campaign strategy and plan for a media buy, but what other socially-centered materials key in to a campaign’s content...
View ArticleKeurig 2.0 Launch Benefits From Influencer Marketing
Sometimes influencer marketing is able to completely reframe the conversation around a brand or product launch. For brands & agencies engaged in influencer marketing, ForSight™ can help in both...
View ArticleIdentifying a Pricing Glitch Before it’s Too Late!
Price-matching… a great strategy for retailers to prevent shoppers from “showrooming” products in-store and then turning around to buy them cheaper online or from competitors. Walmart has been...
View ArticleIs Big Data Really Making a Big Impact in Marketing?
Big Data is big in the news; it’s big on the minds of CEOs; and in some industries it’s made a big impact on cost savings and operational inefficiencies. But for B2B marketing and sales teams, is Big...
View ArticleJust Published: 2015 State of Marketing Report
It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual...
View Article6 Ways Social Insights Inform Marketing Strategy
No longer are we confined to basic messaging on social media. Social media is becoming a key component of your marketing functions, but how do you ascertain whether or not your messaging is as...
View ArticleThe Breakdown of Winter X Games 2015 [Infographic]
Originating in 1997, the Winter X Games have brought together some of the world’s top winter-sport athletes. Controlled and organized by ESPN, the games are televised on its channel, as well as on its...
View Article6 Steps to Create a Marketing Report that Matters
Marketing reports serve an important purpose. They’re critical tools in communicating and validating the work of the department.But typically, these reports miss the mark, providing little value and...
View ArticleBostInno Approved Marketing Events: July Edition
July is just around the corner and so are the hottest summer marketing events in Boston. Attend expert panels, networking cocktail hours, summer series installments and cross-functional events to stay...
View Article#EventHacker Series: Alex Shipillo from Influitive
Welcome back to the #EventHacker series! This recurring series features Boston's top marketing thought leaders and the 'Event Hacks' they've deployed to maximize the impact of their events. Learn from...
View ArticleHere are the Top Marketing Questions MSPs are Asking
Can you believe it’s already been two weeks since Navigate 2015? The excitement is finally starting to wear off, and we’re getting back to business as usual here at our Boston office. If you weren’t...
View ArticleMicrobudgeting: What Your Social Media Advertising Needs In 2016
I have a prediction for the marketing industry in 2016, which I have shamelessly stolen from eMarketer: There will be a significant increase in the amount spent by marketers on social media...
View ArticleThe Bigger, The Better?
Big data is one of those concepts in marketing that we know is really important but that we don’t actually understand how to harness. It refers to the reams and reams of data collected on us...
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